Sponsorship
That's this page here As with any sport Aurok relies on sponsorship to finance its race division. Sponsorship provides many benefits to Companies, enabling them to reach wider audiences to which traditional marketing methods may not always achieve.

Why choose Sponsorship as part of your Marketing Strategy ?

Why choose Aurok Motorsport ?

What opportunities are available ?

For further information please contact Doug Anderson.
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Why choose sponsorship as part of your marketing strategy ?

  • Creates competitive advantage.
  • Allows you to cut through media complexity.
  • Sponsorship provides the means to reach consumers in an environment of their choice.
  • Gives trade and retail a reason to support your product, particularly when tailor-mades can be created.
  • Offers a physical demonstration of corporate values.This is especially important when product and price differentials are small.
  • Provides a meaningful mechanism to building customer relations, which advertising in isolation cannot do.
  • Sponsorship is as targeted and cost-effective as other elements in the marketing mix.
  • Quantifiable results can be obtained to demonstrate success.
  • Sponsorship offers a payback to the community.
  • Sponsorship responds to consumer demand that companies 'take a stand'.
  • Sponsorship implies a degree of altruism absent from more commercial types of marketing.
  • Ads are often 'screened out' with sponsorship the product message can be integrated into the activity.
  • Success can be achieved on a small budget.
  • Sponsorship 'touches', and therefore impacts on, the consumer more powerfully than other marketing disciplines.
  • Sponsorship builds relationships.
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Why choose Aurok Motorsport ?
The TOCA Tour which hosts the BTCC and Elf Clio Renaultsport UK Cup now has the highest spectator and television audiences, and extensive press coverage than that of any other racing series currently in the UK. It attracts drivers and spectators not just from the UK, but from all over the world.

Millions of people watched Paul Rivett and Andrew Kirkaldy battle it out for the 2002 Clio Cup title at circuits throughout the British Isles. The series also visited the most famous circuit in the British Isles, Silverstone, home of British Motor Racing.

Motor sport and the Elf Clio Renaultsport UK Cup can boast as having among its long list of sponsors many blue chip companies, which is not to say that smaller companies are not also represented. Whether large or small, they all recognise the opportunities and the benefits that not only the sport, but also the Championship offers.

Motor sport is associated with many major brands around the world, as it is considered as one of the most cost effective methods of advertising. Allowing sponsors the opportunity to reach consumers in an environment of their choice. It provides a meaningful mechanism to building customer relations, which advertising in isolation cannot do.


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The following are just some of the Opportunities available with Aurok Motorsport.

Create a focus for your companies marketing strategy.

Media Coverage
TV coverage on ITV 1, satellite and cable television.
Press coverage, not just limited to the motor sport press, but also a whole host of other top name magazines and national papers.
Web sites dedicated to providing details of the series and news articles.

 Brand Advertising
There are a number of opportunities for placements not just on the cars, but transporters, team uniforms, company documentation, company web site etc. This can range from small placements to complete team branding.
Team colours can be chosen to represent a sponsor's brand.
The team name can be changed to incorporate a sponsor's name.

PR
Cars, drivers, transporters and the team can be made available for TV, advertorial and poster campaigns, exhibitions, corporate days etc.

Merchandising
There are opportunities for sponsors to sell their products at each race meeting, carry out lead generation, product sampling, market research etc.

Sales Incentive Programmes
Incentives can be designed to meet a company's specific requirements, with rewards centred on the Elf Clio Renaultsport UK Cup.

Hospitality
VIP hospitality can be provided at all race meetings for Corporate Clients, Dealers, Resellers, Staff, Competition Winners etc.
The opportunities are virtually endless.

However, when people think of any motor sport sponsorship, they think of Formula 1 and millions of pounds.Not so. Sponsoring Aurok Motrosport in the Elf Clio Renaultsport UK Cup can start from as little as £5,000. That's less than producing a 100,000 mail shots and considerably less than TV or Radio campaigns.

Aurok can provide an excellent and cost effective marketing opportunity, for National and International companies for communicating their message to millions of potential customers.

At Aurok we believe that set packages may not always meet the needs of individual companies, as no two are alike. We therefore feel it is important to understand each company's requirements, then design a program specific to those needs.

So why not find out what Aurok can do for your company.
If you would like more information or if you would like to discuss the opportunities available with no obligation, then contact;

Doug Anderson
douglas.anderson@aurok.com

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